Why Advertise on FetLife?
Since our launch in January of 2008, Fetlife has become a leader, if not the leader among kinky social networks. We have been embraced by the bdsm/fetish community at large, and woven into the fabric of thousands and thousands of local communities, groups, munches, etc. So why FetLife? Because an ad on FetLife will reach hundreds of thousands of kinksters and be seen millions and millions of times.
And we are growing by over 5,000+ people every week, so your ad constantly reaches new people.
Whether you're an international company, a regional event, or a mom and pop sex shop FetLife is the most effective way to market your business.
YourFriendlyAdSalesTeam@fetlife.com
What separates us from your other options?
What makes FetLife so effective?
- Your ad will be seen by hundreds of thousands of kinksters.
- Target by location, from global, country, state/province and or city.
- Rotate ads within a campaign. Keep your ad fresh.
- Target by gender identification: M,F,MtF,FtM,CD/TV,TG,GF,GQ and IS.
- Stretch your ad to last a specific length of time.
- 3 ways to buy: Monthly, CPC, or CPM. We'll help you choose.
- Leftover clicks/impressions banked and used on your next campaign.
- 20% Discount for renewing before your campaign ends. Crazy, we know.
How much does it cost to advertise on FetLife?
We have two options options for you to best suit your needs: “Pay-Per Click”, “Pay-Per Thousand Impressions/Pageviews” and “Monthly Flat Rate”.
Option 1: Monthly Flat Rate
Our monthly rates are among the best deals around. You'll have millions of impressions/pageviews per month, and unlimited clicks. Priced like a print ad with the benefits of online tracking, and quantifiable results. Unlike a print ad, you can see exactly how many people clicked, and how many times your ad was seen.
| Budget (USD) | Impressions | CPM | Recommended For |
|---|
| $300 | 2,000,000 | $0.15 | Online Shops, Boutiques, Content/Paysites. USA, North America or Global. |
| $500 | 5,000,000 | $0.10 | Online Shops, Boutiques, Content/Paysites. USA, North America or Global. |
If you have a FetLife Badge on your site we will give you a 10% bonus in impresssions on your first order.
Option 2: Pay Per Thousand Impressions/Pageviews (CPM)
CPM is an alternative to our Monthly Flat Rate for those who want more control over their ads. CPM ads allow you to control how often your ad lasts and even how many times your ad is seen by each person.
| Ad Size | Budget (USD) | CPM | Impressions |
|---|
| 120 x 90 | $50+ | $0.25 | 200,000 – 596,000 |
| $150+ | $0.20 | 750,000 – 1,245,000 |
| $250+ | $0.15 | 1,666,667+ |
If you have a FetLife Badge on your site we will give you a 10% bonus in clicks on your first order.
Option 3: Pay Per Click (CPC)
Our pay per click model allows you to purchase a bundle of leads, and when a member clicks your ad, that click is subtracted from your total.
| Budget (USD) | CPC | Clicks | Recommended For |
|---|
| $50+ | $0.40 | 125 – 373 | Local stores, events and clubs. Small targeted ads. |
| $150+ | $0.35 | 428 – 712 | Niche Products targeted at USA or North America. |
| $250+ | $0.30 | 834+ | Online Shops, Boutiques. USA, North America or Global. |
As you can see, you get the best value when you buy in bulk, but that's true in pretty much every instance - it's like going to the warehouse instead of the corner market.
If you have a FetLife Badge on your site we will give you a 10% bonus in clicks on your first order.
Contact us!
If this is your first time advertising online then we will take you by the hand and explain everything to you in layman's terms and if you are a veteran advertiser we are available to answer any question you might have.
Not sure how to approach advertising on FetLife? Mark will make recommendations based on your business goals and his experience to help you get the best return on your investment. Now all you have to do is email him!
YourFriendlyAdSalesTeam@fetlife.com
What are our advertisers saying?
Here are some of the things advertisers have been saying about us lately:
“The $500 monthly CPM program has proven to be cheaper than Google AdWords”
— Rick, Dungeon Delights
“FetLife is my homepage. It's the first thing I check when I get online. That's why I advertise with them.”
— Dave Mack, The Bondage Channel
“What better way to quickly and efficiently reach a highly targeted audience of kinksters and fetish folk than through the massively popular FetLife social networking website? Taking out an ad is a breeze, and the FetLife advertising team is a pleasure to work with.”
— Dave, Cherry Red Report
“At every event I attend, all I hear about is FetLife. Everyone who walks past my booth is talking about FetLife. It is the place to advertise to reach the kinky community. FetLife smokes Google AdWords.”
— Victor Tella, SnakeWhip
“FetLife is an ideal place to advertise events, because their targeted ads can reach exactly who you need to, with no wasted clicks spent on people too far away.”
— Jsin, STL3
“I love advertising on Fetlife because there it is a very targeted and cost effective way to reach people in the kink community. I like the fact that I only pay per click, which means I know I am getting value for my advertising dollar, and that is very important as I need to stretch my advertising budget as far as possible. I have been advertising Cirque De Boudoir events on Fetlife since June 2008 and consider Fetlife as the primary website for fetish related promotions.”
— Davide, Cirque de Boudoir
“Being an independent website operator, with Maya, we are dependent on effective forms of advertising to drive traffic. FetLife has been well worth, time and money. I heartily endorse advertising with FetLife.”
— Sgt. Major, BackDoorBondage.com
